Teaching

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Assistant Professor, Marketing
Ithaca College is a private liberal arts college founded in 1892 with a total enrollment of 6,100 students. The School of Business has been recognized by Bloomberg as one of the top 100 undergraduate business schools in the USA and one of the top 10 in New York State. I’ve developed and delivered many courses at Ithaca College since 2004. My instructional content can be adapted to fit the needs of your organization.

Ithaca College Courses:

  • Sales and Sales Promotion
  • Digital Marketing
  • Dialogue on Design
  • New Product Development
  • Managing Corporate Communication and Training (Graduate)
  • Consumer Behavior (Graduate)
  • Principles of Marketing
  • Entrepreneurship (Summer College)
  • Marketing and Social Media (Summer College)
  • IMC Lab
  • Critical Issues in Integrated Marketing Communications
  • Introduction to Strategic Communication
  • Public Relations
  • Corporate Communication: Strategy and Design
  • Research and Evaluation in Strategic Communication
  • The Digital Workplace
  • Using Social Media (Online Professional)
  • Evaluating Emerging Technologies (Online Professional)
  • ROI and Beyond (Online Professional)

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Senior Vertical Instructor, Marketing
Cornell is a private research institution founded in 1865. The University has a total of 21,900 students with campuses in Ithaca and New York, NY. Cornell is an Ivy League school and is consistently ranked among the top 20 colleges in the USA. eCornell is a division of the school that provides online certificate programs for professional development to students across the globe. I have instructed courses at eCornell since 2014. If you are interested in taking a course, you can learn more at www.ecornell.com. If you would like to enroll your team in a course, I can lead the class and provide additional customized content if needed.

eCornell Courses:

  • Understanding the Digital Marketing Landscape and Customer Funnel
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Implementing an Integrated Digital Marketing Plan
  • Essentials of Marketing Strategy
  • Applied Marketing Strategy and Decision-Making Tools
  • Marketing Research and Analysis
  • Creating and Communicating the Value of Your Brand
  • Introducing New Products: Successes and Failures
  • Distribution Strategy and International Marketing
  • Analyzing Segmentation and Targeting
  • Using Data for Positioning Brands
  • Predicting and Managing Customers’ Lifetime Value
  • Market Response Modeling
  • Marketing the Hospitality Brand through New Media: Social, Mobile & Search
  • Hospitality Customer Engagement through New Media Marketing
  • Social and New Media Marketing